Before launching any campaigns, we conducted thorough research into the Coastal Carolinas market and the holiday lighting service industry. This included analyzing the service area, understanding which homeowner profiles represented the strongest fit for a premium leased-lighting service, and identifying the messaging angles most likely to resonate, from safety and convenience to custom design and full-service peace of mind.

Because Holiday Setup Squad had no online presence, our first step was building their website. The site established credibility for a brand new company by clearly communicating the service offering: custom designs, professional installation, seasonal leasing with premium lights included, maintenance, takedown, and free storage. It gave prospective customers immediate confidence and a clear path to request a free quote.

With the foundation in place, we deployed our full done-for-you lead generation system.

Facebook Campaign Development: We built and managed the entire Meta advertising infrastructure, including campaign structure, audience targeting across the service area, budget allocation, and ongoing optimization throughout the season. Campaigns were monitored and adjusted continuously to maintain performance during the critical booking window.

Creative Strategy & Production: Our team handled the complete creative process. We researched the service and service area, developed ad concepts, wrote scripts, and edited all creative assets. Because Holiday Setup Squad was introducing itself to the market for the first time, the creative needed to simultaneously build brand awareness, establish trust, and drive immediate action within a short seasonal window.

Lead Forms & Appointment Booking: Prospects who engaged with our ads were funneled into lead forms that captured their key information, then directed into a calendar system to book their free on-site quote. This two-step flow moved leads from initial interest to a scheduled appointment as seamlessly as possible.

Pipeline Management: For leads who didn't immediately book an appointment, we set up a pipeline to track every lead and systematically work them toward an on-site booking, ensuring no opportunity slipped through the cracks.

Email & SMS Automations: We built automated email and SMS workflows to maximize appointment bookings and protect the teams time, including a speed to lead workflow to contact and follow up with leads in the first week, a nurture workflow to follow up with and nurture leads throughout the season, and appointment reminder workflows to ensure every lead showed up to their appointment and no time was wasted on no-shows.

Because the owner was already our client on the bin cleaning side, we had a unique additional asset to work with: an existing base of satisfied bin cleaning customers who already knew and trusted the team. We designed and deployed email campaigns to this list, introducing the new holiday lighting service to households that had already experienced the business’s' quality of service firsthand. This channel alone booked a substantial number of appointments and produced over $9,000 in revenue, at essentially zero acquisition cost.